Great words from a great man... It provides a refreshingly new perspective on terminal disease, and helps middle-aged or elderly patients cope with their illness better. But what if the patient is a 2½ year old child? Does the same advice make sense? Would he even understand these words, let alone live by them? At Ketto, we got an opportunity to find out for ourselves.

Eshaan Roshan is a 2½ year old child, who was recently diagnosed with ATRT (Atypical Teratoid Rhabdoid Tumor), a very rare and rapidly-growing tumor of the central nervous system. ATRT affects both the brain, spine.

ATRT is difficult to cure as the cancer spreads to inoperable areas of the brain. Even those who go through multiple surgeries have a low survival-rate. Considering that ATRT is just 1-2% of all pediatric tumor cases, it requires specialists who have adequate experience treating ATRT. This only adds to the costs, which are already quite prohibitive for cancer treatment in India. Eshaan's treatment costs were estimated at a whopping 5 crore rupees!

Eshaan's family then turned to Ketto's crowdfunding platform to raise funds for his treatment. Previous attempts to raise funds through NRIs in the US were not successful. Forex restrictions had made it impossible to transfer some of the funds raised, back to India. Compared to that, Ketto is a very reliable platform. Over 500 campaigns have run till date raising over 5 crore rupees.

Ketto created a campaign for Eshaan's treatment. The campaign page carried details about his condition, the treatment costs and various treatments he had to undergo. There were even photos of these to add to the credibility. Appeals from his family and messages from people known to Eshaan personalized the whole campaign.

Within a short time of launching the campaign, funds and empathetic mails started flowing in for Eshaan. In a span of just few weeks, the campaign raised a huge sum of 89 lakh rupees, one of the highest among Ketto's campaigns till date. In today's market conditions, it's impossible to raise such a large amount through Banks or Financial Institutions.

The sum raised could pay for Eshaan's chemotherapy sessions and other forms of treatment. Thanks to the Ketto campaign, today, Eshaan is recuperating at a hospital in Bangalore. Eshaan showed extraordinary resilience throughout the ordeal.

Ketto's campaign for Eshaan has raised the hopes for hundreds of unfortunate children like him all over India. It has shown how a crowdfunding platform can be a very reliable mechanism for raising large sums of money, at short notice.

What makes Ketto popular is that anybody irrespective of their background can raise funds for a good cause. A campaign on Ketto is easy to set up or manage. Ketto's team provides feedback from time to time, which adds clarity or direction to make the campaign very effective.