Crowdfunding refers to a method of obtaining funds from a wide group of individuals. Large groups of people pool in their little individual deposits to provide funds for supporting a business or an initiative.
Individuals, charities, and businesses can start a campaign to raise money for a certain cause, and anybody can donate.
Crowdfunding is divided into several categories, including donation, reward, equity, real estate, peer-to-peer financing, and even crowdfunding. You must build a campaign on every online crowdfunding platform before individuals can donate. Every platform follows more or less the same campaign flow, depending on the category and industry for which funds are raised.
Here is a guide on how to plan a low-budget charity event:
Your story’s title should be catchy
A catchy title for a fundraising event via an online crowdfunding platform or offline channel would be a good idea.
The intention here is to have a catchy title that would draw the audience to your page. The title should clearly convey the cause of fundraising to the audience. It should define empathy. Because of this, people would like the event and donate.
That is why the title of your fundraising must be direct and related to your fundraising story. It is your initial point of contact with a potential donor.
An original, hard-hitting headline will attract more attention and clicks than other fundraisers. A solid title will serve as a benchmark for your fundraiser, so pick one carefully.
Getting the most out of social media
India is one country that has access to the cheapest internet facilities in the world. The internet here is cheaper than we think.
And using social media doesn’t cost a single extra rupee. If you have access to all social media accounts, use them to the fullest.
Before launching a charity event for crowdfunding, grow your social media accounts. It gives you an advantage to conduct your good work.
Share your fundraiser on social media platforms such as Facebook, Twitter, and Instagram. Join Facebook groups for your cause, and look for the optimal time to write and share a message every day.
Use hashtags on Twitter and reach out to celebrities or verified accounts for help. You might include a short video in your Instagram stories.
Social media will raise awareness of your campaign and drive more people to it, resulting in more donations.
Regularly update your website
Let your supporters know how you’re doing. Consistent updates make your supporters trust you and your story becomes more authentic.
Give an update on your health if it’s medical fundraising. If you’ve had surgery or finished your first round of chemotherapy, send a message to your donors to let them know how you’re doing. Regular updates will help you attract more donors.
Plan a detailed budget
Make sure that you have the funds to cover any shortfalls. Donors want to know exactly how their money is going to be spent. When presenting your thought behind the event to donors, keep milestones and results in mind. Instead of focusing on operation costs or how long the targeted funds will last, talk about what the money will accomplish.
Affordable place
Be open and flexible when choosing a location for your charity event. The more time you have to research and visit various places, the better it is.
Early preparation allows you to look into all of your possibilities and find the lowest option that matches your needs.
The more you wait, the costlier it will get. Enquire about availability and costs at a variety of locations.
If you can discuss a few different dates with them, you might find a much more affordable option.
Always try to visit a location in person, and don’t be hesitant to look for ways to reduce the cost of the hire.
Make the most of your sponsorship chances
For hosting a charity event on a budget, finding acceptable sponsors is critical. Many companies will have a budget set aside for Corporate Social Responsibility (CSR) and will be delighted to sponsor a portion of your event for some branding.
When limited companies donate money, provide sponsorship, and offer things they create and sell, they also pay less corporate tax.
Start contacting local businesses and those that apply to your organization if you don’t already have a list of sponsors. They could donate items for an auction if they cannot contribute monetarily.
Remember to thank everyone who has helped with your event, including sponsors, volunteers, and guests, and try to keep in touch with them once it’s over.
Don’t count on social media to carry the load
While using social media to generate awareness about your campaign among peer networks is beneficial, it takes more than just that to get a campaign off the ground. Recruiting a group of highly prominent current students and alumni to help spread the word in the “old-fashioned” manner is one of the finest ways to raise awareness and inspire involvement.
Working with students and graduates who have been members of your organization might be beneficial.
Throughout the campaign, you may check in with this group of supporters to make sure that your message is being spread.
Make it as simple as possible for individuals to contribute to your cause
People are preoccupied with a host of other things in their lives. If you make the process as simple as possible, they are more likely to donate. Any digital payment procedure and interface should be simple to use. Having an online alternative is the most effective.
Invest in a square card reader if you’re collecting donations on-site at an event so that guests who don’t have cash can donate through credit cards.
Because carrying large amounts of cash is uncommon these days, allowing people to donate using a credit card will considerably increase your donor pool.
Conclusion
A successful charity fundraising event needs good teamwork including fundraisers and donors. Helping in raising funds gives immense satisfaction to both sides.
There are many online crowdfunding platforms. Ketto is the most trusted and visited online crowdfunding platform. It has helped fundraisers raise over Rs 1100 crore to overcome medical challenges or difficulties.
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